At GR-WE, every timepiece is meticulously handcrafted and combines Swiss-made ETA movements with American innovation and flair. We have been committed to a tradition of excellence from the start. Our timepieces are the result of meticulous attention to detail, mechanical precision, ethically sourced materials, and timeless design.

I hope you enjoy your journey through GR-WE.






—Geoffrey Roth, CEO GR Watch Engineering 



 Geoffrey Roth is an admirer of fine   American handcrafted work. For over 42   years this has served as the catalyst for   his creative endeavors, taking him from   prominent gallery owner to luxury   watchmaker.  

In 1974 Geoffrey opened Geoffrey Roth   Ltd, a premier gallery in Sedona, Arizona,   representing award-winning jewelry   designers and sculptors. As Geoffrey   established his presence in the art world, he developed a growing interest in high quality timepieces, making numerous visits to the prestigious European Clock, Watch and Jewelry Fair in Basel, Switzerland.

In 1998 Geoffrey realized it was time to take the next step and set out to create his very first watch, which took more than two years to finish due to outsourced components. His earliest watches, created in stainless steel and 18k gold, were so well received that Roth became motivated to take the majority of his manufacturing in house. Today Geoffrey uses exquisite materials, precision tools, and CNC machining to ensure his watches can be made precisely to his design and standards. He operates between studios in Sedona and Scottsdale, Arizona.  Geoffrey Roth Watch Engineering believes in watches that are timeless. That’s why we uphold our pieces to the highest standard of engineering and design, using only the finest materials and an exceptional degree of precision mechanics.  

Like any good work of art, a Geoffrey Roth watch does more than tell time, it tells a story. Our distinct designs cater to an enduring aesthetic with lines that flow, surfaces that curve, and forms that make sense.  We have taken on the challenge of pairing complex machinery with simple elegance, ensuring that we create pieces that will last a lifetime. Today, we are among the few visionaries resurrecting the art of fine watchmaking in America.