It all starts in-house. All of Geoffrey Roth's timepieces are meticulously hand-assembled and finished with Swiss-made movements in his studios in Scottsdale and Sedona, Arizona. The commitment to manufacturing and designing as much as possible in-house transformed his studios into  an extraordinary collection of horological pieces and machinery. To walk into one of Geoffrey Roth's studios is to witness the combination of centuries-old expertise with cutting edge technology. Among them, we find a CNC machinery for cases and a proprietary machine Roth designed and built for printing dials. Much like his timepieces, the equipment and machinery utilized are a rare combination of old-world craftsmanship and flexible, modern precision. The commitment to making artwork every step of the way ensures that every part made in the studio is not only of the highest quality but visually appealing. The result is, undoubtedly, a masterpiece.